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The joy of being Jet Airways
 Jet
Airways (India's No: 1 private airline) and its Chairman Naresh
Goyal, have been in the news lately. The airline in its
9th year of exsistence, has captured 42% of the domestic market
share. It is the only airline in India to be making profits.
Jet Airways profit for the year ending 31st March 2001 was
Rs 12.5 crores compared to Indian Airlines loss of Rs. 177
crores.
Even though Jet Airways has only 33 aircraft (when compared
to Indian Airlines 57) it has more number of flights per day
(215 when compared to Indian Airlines 208). The average age
of a Jet Airways aircraft is only 2.8 years when compared
to Indian Airlines 13 years!
Naresh Goyal, a B.Com graduate and a "travel agent
turned entrepreneur" from Patiala is considered to
be a tough man who gives lot of importance to minute details.
He believes in the fact that a satisfied customer is the best
defense against the threat of new entrants.
 Jet
Airways gives a lot of importance to service and more so for
the business class passengers. For Frequent Flyers, they have
a separate programme called Jet Privilege for members
who have the option of not only tele-checking 3 hours before
the flight but also has many other attractive services including
the corporate business lounges which are available at all
major airports in India. It gives the passengers time to relax,
have some refreshments, catch up with work and also surf the
net through the internet terminals provided at the lounges.
 Today
Jet Airways flies 17,000 passengers everyday and makes sure
that all passengers on a long flight are pampered with an
ever-smiling crew, cold towels and three course meals. Some
of its regular flyers even get surprise complimentary upgrades
from economy to business class once in a while.
Now that Indian Airlines is flying to some of the neighboring
countries and doing well in that sector, Jet Airways has also
applied for permission to fly to those countries - such as
Singapore, Dubai and Bangkok.
In fact Jet's spectacular success was ensured by Indian Airlines
itself and all those private airlines that have come and then
faded away, except for Sahara. Now that Indian Airlines is
awaiting a buyer and if it happens, Jet Airways will face
a worthy opponent!
Also if Jet Airways gets into the International arena, they
have to face stiff competition from the International biggies
like Singapore Airlines, Cathay Pacific, British Airways,
etc.
www.jetairways.com
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