Promoted by the Cangans, a Catholic Family from Kanyakumari, the Indian Institute of Rural Management is a registered, Non-Govt., Non-Profit, Autonomous Institution, engaged in research, consultancy, training & education in the areas of management & rural development.

Operations Research & Consultancy :The institute offers a wide spectrum of socio economic services and undertakes applied research, development projects and transfer of know – how / technology for the benefit of organizations like UNICEF, UNFPA, WHO, WORLD BANK, OXFAM, NORAD, SIDA.

Management Training & Development: IIRM is a well known center for training personnel of central & state govt., international agencies, NGOs and private corporate sector.

Education : IIRM has emerged as a ‘Centre of Excellence’ in the field of education. Important landmarks have been:
1992-93, Faculty of Management Studies imparting Post Graduate Diploma in streams of Business Management, Rural Management & Information Technology was created. Diplomas are approved by AICTE, HRD Ministry, Govt. of India.

Institutional Competencies

IIRM Jaipur was founded in the year 1988, in a country wide survey of Business schools conducted by All India Management Association(AIMA) & Marketing Develoement Research Associates (MDRA) & Business Management Training institutions were chosen out of 700 business management training institutions after the qualifying round.Twenty institutions have been rated as A+, (The Supreme Rating) & IIRM, Jaipur is among the elite group.' Business India' a leading business magazine ,in its issue dated sept-oct 2000, has published the outcome of the above survey.

IIRM is dedicated to promotion of rural management as a scientific discipline in the country. The institute has been engaged in operations & applied research in the area of rural management with focus on rural marketing during the past twelve years.IIRM is one of the select institutions in the country which orgainses numerous short-term management trainings for senior corporate executives,development administrators, health management specialists, rural public system administrators & corporate personnel engaged in rural marketing. The institute is currently orgainsing tailor made short-term training programmes on "Rural Marketing" for several leading companies & their foreign collaborators.

Course Objectives:

The broad objective is to infuse essential competence among the participants to effectively handle the rural markets. The specific Objectivs are as follows:

A. To strengthen social marketing skill to address "Rural Marketing"

B. To design various advertisement materials for rural consumer.

C. to understand the emerging trends in rural distribution channels & rural communication.

D. To understand the changed rural consumer behaviour towards durbles & non-durbles.

Course Insight

(i) The course would provide neccesary inputs on social marketing of goods & services for the rural consumers.

(ii) it would facilitate the trainees to work-out the economics of rural advertisements against others & develop suitable strategies to follow effective distribution channels to make advertisement cost effective.

(iii) the course would also help the trainees to Alan's rural consumer behaviour, supported by recent case studies & simulation exercises.

(Iv) the course would also infuse in the participants various aspects of rural communication,organization& management of rural markets- stimulation ,motivation ,networking, & organizing& management of rural dealers ,etc.

Besides the in-house Faculty specialising in rural marketing ,eminent practicing managers /professionals & consultants from rural Marketing discipline have considered to contribute in the training.

The city campus at Jaipur houses the central office, the FMS & SMC. It is a huge multi- storied building located in Mansarovar & developed on the lines of prestigious management schools. It consists of air-conditioned conference halls, lecture theaters, faculty rooms, mini auditorium, library, computer center, bank, canteen , parking space etc. The IIRM rural campus is a modern complex located in over 50 acres of land, 38 kms away from the city campus and houses.