| Top Ten
League
As far as men's shirts go, the Indian market offers a range
of national and international labels to choose from. Here are
the ten top brands that dominate the market.
ZODIAC
Who
can forget the bearded, suave Zodiac man in those classic
shirts? Well, the brand has been around for over 25 years
and is still going strong. Known for its quality finish and
style, Zodiac is also the largest exporter of shirts to Europe.
In addition, the Zodiac tie has been a perfect complement
for the shirts and a symbol of class and sophistication for
nearly 50 years.
LOUIS PHILIPPE
Louise Philippe from Madura Garment set the trend for international
style business dressing. This brand was one of the first to
herald the advent of foreign labels into India. The distinct
crown crest on the cuff and a buy-back guarantee if the buyer
is not satisfied made it an impressive brand.
VAN HEUSEN
This is the more formal label from Madura Garments. Van Heusen
has a sophisticated image in shirt styling with crisp new
fabrics and traditional cuts which spell classic dressing.
ALLEN SOLLY
This
is the label from Madura Garments that changed the concept
of corporate dressing as it brought in colour and the genre
of Friday Dressing into India. No longer was the corporate
shirt in staid blue, white, grey or beige. It was now in red,
orange, yellow, green and even purple.
ARROW
It's the American business look brought to India by Arvind
Clothing. It presents an image which is very Wall Street,
very traditional with boardroom basic styling on one side
and some real casual relaxed wear on the other.
COLOR PLUS
This is the label from the South that caused quite a sensation
in the men's fashion world. The shirts are trendy, the fabrics
unconventional and their styling international. Their latest
stain free shirt is a practical addition to the range besides
their line-up of bottom wear.
INDIGO NATION
This
is the latest label from the newly-formed company Indus league
in Bangalore. It's corporate and causal wear with an attention
to detailing, which is subtle but interesting. It's one of
the few labels that are being exported.
SCULLERS
Another label from the Indus League stable, Scullers styling
inspirations are based on the Oxford and Cambridge and Harvard
looks where the sport of sculling is very popular. It is formal
and causal wear with a European touch.
PARK AVENUE
One of the first branded shirts, Park Avenue from Raymond
has a wide collection of executive wear along with trousers,
jackets and ties and other accessories. The styling is very
traditional with a wide fabric choice.
VIVALDI AND PETER ENGLAND
These two brands have to be clubbed together although Vivaldi
is by Bombay Dyeing and Peter England by Madura Garments.
They have a loyal following because of their budget friendly
pricing giving shirts for under Rs 500 and make for ideal
corporate dressing.
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