Creating cost-effective brochures
First, develop a specific set of communication objectives for
the brochure. This will include the intended audience and how
the brochure will be used. Whether it will be used by sales
people or actual users should be clear.
If you develop your own creative ideas, you can save money.
Later seek the help of independent design firms or creative
shops to execute your idea.
Use an ad agency only for a discrete objective, such as developing
a theme or slogan for a single product.
Make sure you hire an up-to-date designer. It is also wise to
invest in computerised production tools which can save you money.
You should be honest about the money you have to spend and communicate
this to your designers and your freelance partners. Only then
can they work to give you the best within your stipulated budget.
further save money and to get things done your way, manage the
project yourself. Of course, this does not mean that you can
completely dispense with designer help.
Try to get your own printing quotations and oversee the printing
yourself. Careful planning can bring down printing costs.
Invest in a few basic resources such as a scanner and a good
quality laser printer. You can use these to produce price sheets
and cover letters by scanning logos. |
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